[SL: 001]
[Socials]
[Next]

Branding

If your brand doesn’t reflect your business properly, potential customers notice. Weak branding can make even strong companies look unprofessional or unclear. Our brand creation service helps you define or refine your identity, so everything you produce feels consistent, confident and instantly recognisable.

We begin with a discovery process to understand your business values, target audience and positioning. From this, we develop a brand kit that includes logo, colour palette, typography, tone of voice guidance and key visual elements. You’ll get reusable Canva templates for social posts, presentations, documents and ads so you can maintain consistency easily, even without design skills.

Good branding helps customers remember you. It builds trust and positions your business correctly from the first interaction. With this service, you don’t just get visuals—you get tools that make your brand easier to use across your team.

We also provide implementation support. That could mean applying your branding to your website, social channels, brochures or internal documents. If required, we provide guidelines and basic training so staff can follow the brand confidently.

How we work

Whether you’re a startup or industry star, we’re here to make your voice online sharper, clearer, and built for real engagement.

04
01

Discovery

We dig into your target market, competitors, and goals to ensure we aren't just designing blindly.

02

Concept

We present initial directions (mood boards and sketches). You choose the path that fits best.

03

Refinement

We tweak the chosen concept until it’s perfect.

04

The handover

We package everything up—logos, fonts, and those crucial Canva templates—so you are ready to launch.

What's in the box?

  • Primary & Secondary Logos: Optimized for web, print, and social.

  • Color Palette: Hex, RGB, and CMYK codes for consistent printing.

  • Typography System: Font files and usage rules.

  • Social Media Suite: Profile pictures + 3 custom Canva templates.

  • Brand Guidelines PDF: A "cheat sheet" for your staff to keep things consistent.

  • Source Files: You own 100% of the final assets (AI, EPS, PNG, SVG).

  • FAQ

    Frequently asked questions

    01What platforms do you manage?

    We manage all major platforms, including Instagram, TikTok, Facebook, LinkedIn, Twitter/X, and YouTube. We can also support niche platforms depending on your audience.

    We do both. We produce original posts, graphics, videos, and reels, and we handle scheduling, publishing, and audience engagement.

    Posting frequency depends on your goals and individual business needs. Most clients benefit from 3–5 posts per week, plus stories, reels, or short videos to keep engagement high. The frequency of posts is also determined by the level of service you enlist us for.

    Yes. We respond to comments and messages where appropriate and monitor conversations to maintain a positive brand image.

    Absolutely. We use tailored strategies, content planning, and trend-based approaches to grow your audience and improve engagement.

    We track key metrics like impressions, reach, follower growth, engagement rate, click-throughs, and conversions. You’ll get regular performance reports.

    We can create content entirely from scratch, and you can share assets with us to include in posts—like event images, special offers, or product photos. We’ll take it from there. If you’d like us to come on-site to shoot video or photos, we can also do that for an additional charge.

    01

    Art Direction

    • Design Strategy
    • Prototyping & Wireframe
    • Design system
    • Usability testing
    02

    Brand Guideline

    • Design Strategy
    • Prototyping & Wireframe
    • Design system
    • Usability testing
    03

    Art Direction

    • Design Strategy
    • Prototyping & Wireframe
    • Design system
    • Usability testing
    04

    Brand Guideline

    • Design Strategy
    • Prototyping & Wireframe
    • Design system
    • Usability testing

    Digital growth partners for Irish SMEs. Web, Branding, and Social strategies that convert

    © 2025 Northline Digital Ireland. All right reserved